Case Name :      ITC Limited’s Dairy Development Initiative: Corporate Social Responsibilty or Shared Value?

Authors :           Vidhi Chaudhri, Asha Kaul

Source :             Ivey Publishing

Case ID :            W13249

Discipline :        General Management

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In June 2012, ITC Limited, an Indian conglomerate recognized globally for its sustainability initiatives, was deliberating on how to apply its model of inclusive growth to a new initiative in dairy farming. Known for its expertise in creating innovative business models, ITC had created shared value for societies, businesses and shareholders by leveraging synergies across businesses. However, the expertise required in dairy farming was unexplored, logistical issues loomed large and a lack of clarity surrounded the dairy development’s integration with existing ITC businesses. Because of the complexities involved in diversifying and expanding to a new sector, ITC’s chairman and his leadership team wondered whether they could once again create shared value.