Case Name :      Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (A)

Authors :           Kevin McKague

Source :             Ivey Publishing

Case ID :            W12878

Discipline :        General Management

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The A case examines how CARE, a non-profit international development organization, begins to pursue a market-based approach to meeting its poverty-reduction mission. Specifically, a CARE project manager explores how previous work with low-income livestock herders in drought-prone eastern Kenya might offer an opportunity to work with value chain actors to improve access to markets and increase farmer incomes. With the Kenyan livestock project as the pilot for this new approach, Case A’s main decision point concerns a strategic choice on what role CARE should play in the value chain to support low-income pastoralists. Options include 1) becoming directly involved in value chain transactions, buying and selling livestock and providing inputs to farmers or 2) acting as a value chain facilitator to provide the information and incentives to existing actors to make the value chain more efficient and inclusive for low-income producers. This strategic decision is part of a larger proposal that students are tasked to create for CARE’s market-based livestock project.