Challenge

Case Solution for Malaysia Airlines: The Marketing Challenge after MH370 and MH17

Complete Case details are given below :

Case Name :      Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Authors :           Neeraj Pandey, Gaganpreet Singh
Source :             Ivey Publishing
Case ID :           W15214
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation industry when these incidents shocked the world. The disasters greatly impacted customer confidence, as reflected in the company’s declining booking rates and stock prices. With its reputation severely damaged, MAS was faced with many hard-hitting questions from various stakeholders about the airline’s prospects. Many felt there was a need to transform the entire business model. The top executives pondered various options, including rebranding the airline, a new discounted pricing structure to build volume, a private equity infusion, a merger and filing for bankruptcy. Each option would have to be considered very carefully, as the changes made to the business would decide the future of MAS.
 
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Case Solution for A Not So “Rosy” Situation: Bill Aziz’s Challenge at White Rose Crafts and Nursery Sales Limited

Complete Case details are given below :

Case Name :      A Not So “Rosy” Situation: Bill Aziz’s Challenge at White Rose Crafts and Nursery Sales Limited
Authors :           Mary M. Crossan, Gerard Seijts, Ken Mark
Source :             Ivey Publishing
Case ID :            907M53
Discipline :        Human Resource Management
Case Length :    30 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In late November 2002, halfway through the vital Christmas selling season, William E. Aziz, hired to turn around White Rose Crafts and Nursery Sales Limited (White Rose), has to decide what to do. White Rose is under Companies’ Creditors Arrangement Act (CCAA) protection, having breached its debt covenants. The company’s upper and middle management is frustrated that their efforts since 1999 have not turned the firm around. The remaining employees blame the firms’ situation on the change in strategy that occurred in 1999. The changes led many of White Rose’s original employees to leave. At least partly due to an attempt to compete head-on with new U.S. entrants into the garden and crafts industry, the company endured three straight years of losses. In November 2002, White Rose launched a strategic review of its operations and asked its chief executive officer of three years, Dave Symons, to resign.
 
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Case Solution for Polar Challenge

Complete Case details are given below :
Case Name :      Polar Challenge
Authors :           Rosanna Garcia, David T.A. Wesley
Source :             Ivey Publishing
Case ID :            910A21
Discipline :        Entrepreneurship
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Polar Challenge was a company that offered an annual 320-nautical-mile race to the magnetic North Pole organized by Arctic experts. It had been successful in the United Kingdom, establishing marketing partnerships with the BBC, Sony, Fujitsu and others. Polar Challenge saw the United States market as untapped potential for both sponsors and racers. In 2008, with the centennial of polar exploration approaching in 2009, the company decided to offer the race to Americans. The director of marketing is given responsibility for establishing a presence in the United States, but he soon finds that U.S. companies and media outlets do not have the level of interest he expected. In addition, companies worldwide were cutting back on advertising spending in response to the global economic crisis. This case examines a number of issues focused on expansion into new markets and resource commitments to such endeavours. It can be used to discuss the importance of understanding the target market, targeting the unique needs of different customer segments, adapting product offerings to international markets, and establishing realistic goals.
 
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Case Solution for Midea: Globalization Challenge for a Leading Chinese Home Appliance Manufacturer

Complete Case details are given below :
Case Name :      Midea: Globalization Challenge for a Leading Chinese Home Appliance Manufacturer
Authors :           Niraj Dawar, Peter Yuan
Source :             Ivey Publishing
Case ID :            900A31
Discipline :        Strategy
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The managing director and director of overseas marketing of Midea Group, China’s largest air-conditioner manufacturer, had concerns about the company’s domestic and global competitive position. They felt the company needed to develop a strategy to defend its home market in the wake of more liberalized imports and, simultaneously, develop the resources and skills required to play in a global market where its cost advantages had been nullified because international players were also exporting from China. To do so, they needed to review the company’s current international strategy and examine both branding and private label options.
 
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Case Solution for Compaq Computer Corp.: The Dell Challenge

Complete Case details are given below :
Case Name :      Compaq Computer Corp.: The Dell Challenge
Authors :           Adrian B. Ryans, Mark Vandenbosch
Source :             Ivey Publishing
Case ID :            900A09
Discipline :        Strategy
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The new CEO of Compaq Computer, the world’s second largest computer company, is facing some difficult decisions about how to combat the increasing threat posed by Dell Computer Corp. This case describes the strategic moves made by Compaq in the late 1990s under the leadership of a previous CEO who was dismissed by Compaq’s board earlier in the year. Also describes the history of Dell Computer and the evolution of the Dell Direct model. Compaq’s new CEO faces some major issues, one of which is the resolution of the channel issues, particularly in the commercial personal computing segment. It is clear he faces some very tough strategic and marketing choices. The power of information technology and standards that have allowed Dell to build a powerful ecosystem with its customers, suppliers, and complementers are illustrated. With the support of these other players, Dell has been able to topple one of the great companies of the late 20th century from its leadership position. Also illustrates how difficult it is for a market leader to respond effectively to such a challenge.
 
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Case Solution for Fishery Products International Ltd.: A New Challenge

Complete Case details are given below :
Case Name :      Fishery Products International Ltd.: A New Challenge
Authors :           W. Glenn Rowe, Tami L. Hynes
Source :             Ivey Publishing
Case ID :            901M31
Discipline :        Strategy
Case Length :    40 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Fishery Products International (FPI) is one of the largest seafood companies in North America. FPI has experienced its best performance in a decade and has recently survived a hostile takeover bid by three competitors who acted in concert. The CEO has just returned from New Zealand where he was visiting a major competitor to see about the possibility of a strategic alliance. The CEO knew he had to do something to prevent another hostile takeover and to continue to grow shareholder value while still maintaining the social conscience of FPI. Some of the issues facing FPI were: performance, strategic leadership and corporate governance, and implementing an integrated product differentiation/cost leadership strategy.
 
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Case Solution for Bell Canada: The VoIP Challenge

Complete Case details are given below :
Case Name :      Bell Canada: The VoIP Challenge
Authors :           Rod E. White, Michael E. Raynor, Daniel Day
Source :             Ivey Publishing
Case ID :            906M09
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Voice over Internet protocol (VoIP) is beginning to disrupt plain old telephone service (POTS). Ron Close has been offered the job of heading Bell Canada’s nascent VoIP business. Bell is Canada’s largest telco and supplier of POTS. The case provides a platform for discussing a disruptive innovation (VoIP) and its implications for an incumbent player. Ron Close explains how Bell addressed the technology challenge, and its managerial and organizational consequences.
 
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Case Solution for Critical Mass: The IT Creativity Challenge

Complete Case details are given below :
Case Name :      Critical Mass: The IT Creativity Challenge
Authors :           Malcolm Munro, Sid L. Huff
Source :             Ivey Publishing
Case ID :            908E10
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Critical Mass was a highly successful Internet marketing services firm with a blue chip client list. The rapidly changing Internet environment demanded continuous innovation and an exceptional level of creativity from the Technology Group. The company invested substantial resources in a creative-friendly physical environment and organized an array of activities intended to “keep creativity bubbling.” The company was ready to embark on a significant expansion in its customer base and management had decided to review and reassess these activities to determine if they were having the desired effect and if corrective changes were required.
 
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Case Solution for Lyonbiopole: The Challenge of Becoming a World-class Biotechnology Cluster

Complete Case details are given below :
Case Name :      Lyonbiopole: The Challenge of Becoming a World-class Biotechnology Cluster
Authors :           Anthony Goerzen, Ana Colovic
Source :             Ivey Publishing
Case ID :            909M75
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2007, the Economics & International Affairs director of the competitiveness cluster, Lyonbiopole, was responsible for the international development of the cluster. Lyonbiopole was one of seven biotechnology clusters in France. Although Lyonbiopole performed very well at the national level, its visibility as an international cluster in the biotechnology field was uncertain. Yet, for its member firms to thrive in the globalized world of biotechnology clusters, establishing international connections for the cluster was crucial. That is why the management team of Lyonbiopole developed an internationalization program through alliances with foreign clusters (i.e. interclusteral alliances). By improving its international visibility and reputation through alliances with world-class biotechnology clusters, Lyonbiopole hoped to create new technological partnerships, increase investment, and create other kinds of opportunities for member firms. After having successfully established alliance partnerships in Europe, Lyonbiopole was preparing for the second stage in its internationalization process. The case highlights the questions – in the context of industrial clusters – whether or not a smaller organization can approach an industry leader to create a mutually beneficial alliance, and how it might accomplish this.
 
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Case Solution for Barnes & Noble, Inc.: The Yucaipa Proxy Challenge

Complete Case details are given below :
Case Name :      Barnes & Noble, Inc.: The Yucaipa Proxy Challenge
Authors :           Ram Subramanian
Source :             Ivey Publishing
Case ID :            W11508
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ron Burkle is an activist investor and stockholder of Barnes & Noble, Inc. (BN). In September 2010, through his company, The Yucaipa Companies (Yucaipa), Burkle filed a “Definitive Proxy” to challenge BN’s slate of board-of-director nominees at the upcoming stockholder meeting. The proxy was made in response to a ruling against Yucaipa by the Delaware Chancery Court concerning a lawsuit that challenged Barnes and Noble’s poison-pill provision, which prevented outsiders becoming majority stockholders. Burkle disagreed with BN’s founder, chairman and owner of the majority stake in the company, Leonard Riggio, concerning BN’s long-term strategy. While Burkle wanted the company to cede ground to Amazon in the digital reader marketplace and instead concentrate on BN’s physical stores, Riggio believed that the Nook eReader should be the centrepiece of the company’s strategy. Riggio had to respond to the Yucaipa proxy in the short-term and come up with a plan of action to retain control of the company in the long term.
 
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