Case Name :      Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (B)

Authors :           Kevin McKague

Source :             Ivey Publishing

Case ID :            W12879

Discipline :        General Management

Case Length :    05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Case B describes the decisions CARE actually made in structuring the project and their choice to become directly involved in the value chain, buying cattle from farmers, negotiating a deal with a large farm to fatten the cattle and transporting the cattle to market. Case B is set three years into the project and begins to describe some of the serious challenges that their strategy is facing. Case B’s decision point concerns developing options for how the project can be turned around, including that of CARE playing an indirect role as value chain facilitator and catalyst.