Case Name :      Pioneer Corporation: The NEC Plasma Opportunity (B)

Authors :           Derek Lehmberg

Source :             Ivey Publishing

Case ID :            W11833

Discipline :        General Management

Case Length :    03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In this B case, in February 2009, Susumu Kotani, president of Pioneer Corporation, prepared to make a press release announcing the company’s exit from the TV business. PDP and PDP TV had been major pillars of Pioneer’s strategy, but Pioneer had been unable to compete in the rapidly changing environment. Given the role PDP and TV had played in Pioneer’s strategy, the question of where Pioneer was going to focus its energies next required consideration.