Case Name :      Ontario Ministry of Small Business & Consumer Services: Managing the Toronto Propane Explosion (A)

Authors :           Explosion (A) Jean-Louis Schaan, Ken Mark

Source :             Ivey Publishing

Case ID :            910M32

Discipline :        General Management

Case Length :    06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In August 2008, there was a large propane explosion at a propane facility located in Toronto, Ontario and the resulting media coverage was nothing short of extensive. Within 24 hours of the explosion, media coverage shifted from developments at the site to the responsibilities of the Technical Safety and Standards Authority (TSSA). The TSSA was a not-for-profit corporation that was responsible for the delivery of regulatory services and ensuring technical safety in a number of areas. It currently fell under the supervision of the Ministry of Small Business and Consumer Services (the Ministry), although it had been separated from the government since 1996. By the fourth day of the crisis, the TSSA was perceived to be underperforming and had lost all credibility with the media and public. Opposition parties were calling for the TSSA to be brought back in-house. The Ministry was under criticism for actions of this arm’s-length body, and was determined to deliver a media statement that would accurately capture the nuances of this politically sensitive event, thus showing leadership without taking ownership.