Case Name :      Black Fly Beverage Company Inc.

Authors :           John S. Haywood-Farmer, Julie Harvey

Source :             Ivey Publishing

Case ID :            907D03

Discipline :        General Management

Case Length :    05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The owners of Black Fly Beverage Company consider the viability of expanding their product-line after less than a year in operation. Since its start-up earlier the same year, sales of the company’s original cranberry-blueberry vodka cooler had climbed steadily. Impressed with their early success, the owners wonder whether they should take advantage of their new brand’s momentum and invest in the production of a second product.