Complete Case details are given below :
Case Name : Samsung and the Theme Park Industry in Korea
Authors : Paul W. Beamish, Charles Dhanaraj, Young Soo Kim
Source : Ivey Publishing
Case ID : 996M06
Discipline : General Management
Case Length : 20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on three main issues in the context of the entry decision: (1) the underlying forces that shape industry structure, competitive interaction and profits; (2) the impact of globalization on industry structure; (3) the relationship between a firm’s resources and its strategy. Porter’s Five Forces model is used to analyze the impact of the competitive forces on profitability.
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