Case Name :      City Furniture and Mattress

Authors :           W. Glenn Rowe, Bobby Singh-Randhawa, Karin Schnarr

Source :             Ivey Publishing

Case ID :            W11450

Discipline :        Strategy

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The majority owner and general manager of City Furniture and Mattress (CFM), needed to make several decisions that would determine the company’s strategy. CFM had continued to grow in terms of sales, but the general manager and his father, also an owner and manager at CFM, were concerned with profitability and the increasing competition from local and big-box stores. The general manager looked at several options including capital investment, expanding global outsourcing, and store network expansion and vertical integration.