Case Name :      GOME Home Appliance Co., Ltd.

Authors :           Dongsheng Zhou, Kevin Lv

Source :             Ivey Publishing

Case ID :            905M65

Discipline :        Strategy

Case Length :    26 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Describes the evolution and growth of Gome Home Appliance and its recent restructuring in the context of the fierce competition in the home appliance retail industry. In just 15 years, Gome’s founder Huang Guangyu, had led the company to grow to the largest home appliance retail chain in China in terms of sales. In spite of its impressive performance, however, the company felt pressure from internal management and external competition. To respond to these challenges and the changing environment of the industry, Gome started a major organizational restructuring in October 2002.