Case Name :      Managing Pibrex Russia (A): New Crisis, Old Grievances

Authors :           Rachel Doern, Carl Fey

Source :             Ivey Publishing

Case ID :            9901M20

Discipline :        Strategy

Case Length :    18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Pibrex is one of the world’s largest developers of petrochemical-based polymers for the plastics market. The company has purchased a plant in Russia and after three years of serious operating losses has appointed a new general manager of the plant. The plant lacks a strong organizational culture; communications within and between departments are poor; inequity in wages, working conditions, and training exist but motivation and retention problems are prevalent; Pibrex headquarters is losing interest in the Russian operation; and two subcultures exist within the Pibrex Russia organization. The general manager must develop an action plan that can turn operations around with minimal expense to Pibrex.