Case Solution for Mudra Communications

Complete Case details are given below :
Case Name :      Mudra Communications
Authors :           Nicole R.D. Haggerty, Shankar Venkatagiri, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W11170
Discipline :        Operations Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2006, Mudra Communications (Mudra), the third largest advertising agency in India, is in the middle of an organizational transformation in which information technology (IT) is seen by the top management as an enabler. The IT set-up itself is witnessing a transition at Mudra from manual systems to an Enterprise System (ES) which has been developed internally by the eight-member IT team led by Executive Vice President (Technology) Sebastian Joseph. As he gets ready to implement the first module of ES, known as Mudra Business Operations Support System (mboss) covering 70 per cent of the activities of the agency, Joseph is facing some managerial dilemmas related to planning the roll-out, training the end-users and managing the change that the new system will bring to the agency. He is also making a choice between outsourcing the ES architecture and owning it and between outsourcing the development of the remaining seven modules and developing them internally, as before.
 
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