Case Solution for Clarke: Transformation for Environmental Sustainability

Complete Case details are given below :
Case Name :      Clarke: Transformation for Environmental Sustainability
Authors :           Chris Laszlo, Katey McCabe, Eric Ahearn, Indrajeet Ghatge
Source :             Ivey Publishing
Case ID :            W12820
Discipline :        Organizational Behavior
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A company seen as having a core business that is environmentally harmful by its very nature – in this case selling pesticides – faces unique challenges in its transformation to a sustainable enterprise. Even when innovation leads to new green products, processes, technologies and business models, the leadership of the company must cope with the daunting task of engaging employees and customers in the idea that green can be effective and profitable.
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