Complete Case details are given below :
Case Name : Catfish Creek Canoe Company
Authors : Russ M. Knight, Robb McNaughton
Source : Ivey Publishing
Case ID : 99A026
Discipline : Entrepreneurship
Case Length : 04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In preparation for the opening of a new canoe manufacturing shop, the owner has developed a business plan. He plans to manufacture 30 canoes per year out of a small rented shop. He has accumulated fixed and variable cost data, and now must decide what price he should charge for the canoes. He must also solidify his marketing strategy and set an advertising budget.
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