Complete Case details are given below :
Case Name : PacificLink iMedia: Designing an Internet Business
Authors : Andrew Delios
Source : Ivey Publishing
Case ID : 900M24
Discipline : Entrepreneurship
Case Length : 15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
PacificLink iMedia was a Hong Kong-based Internet marketing company that specialized in web design using Flash technology. The company had grown six-fold since its inception eighteen months ago. The directors of the company anticipated that the company would double in size in the next six months, and they were considering moving into three new markets, as well as into new business areas. The concepts of competitive advantage in the Internet industry and the structure of this industry are introduced from the perspective of a company that provides business services.
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