Case Name :      Jill’s Table: Set to Serve

Authors :           Kyle Murray, Ken Mark

Source :             Ivey Publishing

Case ID :            906A01

Discipline :        Entrepreneurship

Case Length :    11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The founder and owner of Jill’s Table, a specialty food and housewares store is thinking about the challenges ahead of her. As a small business operating in the same arena as the mass merchandising chains, she has to decide how to position her service offerings so as to survive and even thrive in a highly competitive environment. As a Retailer of the Year award winner (2004 Canadian Gift and Tableware Association, Housewares and Gourmet Division), she knows that her challenges go beyond competition and touch on areas such as customer service, associate training, buying and finance.