Murray

Case Solution for Metalco: The SAP Proposal

Complete Case details are given below :

Case Name :      Metalco: The SAP Proposal
Authors :           Sid L. Huff, Elspeth Murray
Source :             Ivey Publishing
Case ID :            98E012
Discipline :        Information Technology
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Metalco is a large Australian mining company. It has a rocky history in terms of its effective use of information systems (IS), and there is widespread dissatisfaction in the company concerning IS and the IS department. The recent resignation of the chief information officer led to the decentralization of the IS function, to move closer to the operating departments. At the same time, one of the division heads has proposed that the company buy the SAP enterprise-wide system, to replace an earlier internal system that had been poorly received. The price tag for SAP is very high, $23 million. Implementing it would also require substantial changes in company processes. In light of its history, recent IS decentralization, and the high SAP price tag, the company is faced with making the decision of whether to go ahead with SAP. An appendix in the case provides extensive information on the procedure used to evaluate SAP and results thereof.
 
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Case Solution for Jill’s Table: Set to Serve

Complete Case details are given below :

Case Name :      Jill’s Table: Set to Serve
Authors :           Kyle Murray, Ken Mark
Source :             Ivey Publishing
Case ID :            906A01
Discipline :        Entrepreneurship
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder and owner of Jill’s Table, a specialty food and housewares store is thinking about the challenges ahead of her. As a small business operating in the same arena as the mass merchandising chains, she has to decide how to position her service offerings so as to survive and even thrive in a highly competitive environment. As a Retailer of the Year award winner (2004 Canadian Gift and Tableware Association, Housewares and Gourmet Division), she knows that her challenges go beyond competition and touch on areas such as customer service, associate training, buying and finance.
 
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Case Solution for Sunripe Marketplace: A Private Label Strategy

Complete Case details are given below :
Case Name :      Sunripe Marketplace: A Private Label Strategy
Authors :           Kyle Murray, Ken Mark
Source :             Ivey Publishing
Case ID :            907A03
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores’ product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe’s owner must now consider how to improve the marketing of these private labels.
 
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Case Solution for Personal Shoppers at Sears: The Elf Initiative

Complete Case details are given below :
Case Name :      Personal Shoppers at Sears: The Elf Initiative
Authors :           Kyle Murray, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            907A19
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The senior vice-president of Corporate Store Sales, Sears Canada (Sears), was reviewing a new retailing initiative scheduled to launch within a month in all full-line Sears department stores across Canada. For the holiday season, Sears would offer the services of an elf, the equivalent of a personal shopper, to its customers. Although personal shoppers were common in upscale department stores, especially in the United States, this concept had not been tried in Sears stores. Taylor wondered how customers would respond to this novel concept in Canadian retailing.
 
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Case Solution for Conroy’s Acura: Customer Lifetime Value and Return on Marketing

Complete Case details are given below :
Case Name :      Conroy’s Acura: Customer Lifetime Value and Return on Marketing
Authors :           Kyle Murray, Mike Moffat
Source :             Ivey Publishing
Case ID :            908A01
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In the fall of 2006, the president of Conroy’s Acura was examining reports of the company’s quarterly sales. He was concerned that despite a healthy economy, sales at his dealership were stagnant. The vice-president of sales of Conroy’s Acura was constantly coming up with new marketing schemes to boost sales. But the president had difficulty determining how successful past marketing efforts had been in increasing profitability. He needed a way to put the numbers into context.
 
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Case Solution for Mountainarious Sporting Co.

Complete Case details are given below :
Case Name :      Mountainarious Sporting Co.
Authors :           Elizabeth M.A. Grasby, L. Jeff Murray, Julie Harvey
Source :             Ivey Publishing
Case ID :            907N15
Discipline :        Finance
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of Mountainarious Sporting Co. has requested a long-term loan to cover construction costs for major alterations to the store’s layout. He has also requested an increase in the business’s line of credit to fund additional inventory purchases for the increased store space. The loan manager has received the company’s financial statements and must decide whether to grant the loan in a short time in order that the renovations may proceed.
 
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