Complete Case details are given below :
Case Name : Rosenbluth International Mexico (Abridged)
Authors : John Kamauff, David L. Ager
Source : Ivey Publishing
Case ID : 95D006
Discipline : Business & Government Relations
Case Length : 08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Enrique Felgueres, Jr., general manager of Rosenbluth International’s (RI) Mexican operations, had recently been given the task of transforming Bancomer Travel Services, a small Mexican-owned agency, into a branch office of RI. The Rosenbluth service concept has contributed to RI’s success in the U.S. and Canadian business travel industry, but the U.S./Canadian success does not imply that the Rosenbluth service concept can be taken carte blanche into Mexico. This case challenges students to consider if and how to adapt the service concept for the Mexican market, the Mexican business traveler, and for travel in Mexico.
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