Case Name :      Rosenbluth International Mexico (Abridged)

Authors :           John Kamauff, David L. Ager

Source :             Ivey Publishing

Case ID :            95D006

Discipline :        Business & Government Relations

Case Length :    08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Enrique Felgueres, Jr., general manager of Rosenbluth International’s (RI) Mexican operations, had recently been given the task of transforming Bancomer Travel Services, a small Mexican-owned agency, into a branch office of RI. The Rosenbluth service concept has contributed to RI’s success in the U.S. and Canadian business travel industry, but the U.S./Canadian success does not imply that the Rosenbluth service concept can be taken carte blanche into Mexico. This case challenges students to consider if and how to adapt the service concept for the Mexican market, the Mexican business traveler, and for travel in Mexico.