Complete Case details are given below :
Case Name : From Phones to Loans: Is Now the Time for Virgin Money Canada?
Authors : Pratima Bansal, Michael Wood
Source : Ivey Publishing
Case ID : 909M64
Discipline : Human Resource Management
Case Length : 03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Virgin Group (Virgin) has been eyeing the Canadian banking industry for several years as a new potential investment opportunity. Not unlike the Canadian mobile phone industry (which they entered in 2005), the banking industry is seen as a prime target. Customers have become trapped by high fees, poor customer service, and limited product choice and Virgin can shake things up. The decision being contemplated is whether Virgin Money should enter the Canadian banking industry.
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