Complete Case details are given below :
Case Name : BlazeClan Technologies: Cloud Computing Adoption in India
Authors : Easwar Krishna Iyer, Jayanthi Ranjan
Source : Ivey Publishing
Case ID : W14671
Discipline : Information Technology
Case Length : 07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Within a few years of its establishment in 2010 by four young engineers in Pune, India, BlazeClan Technologies had prospered as a cloud solutions delivery company by providing true value to its customers in India and around the world. By 2014, though, the company was facing a long and slow sales cycle in the Indian market where businesses were hesitant to give up in-house data control to the cloud. Though the company invested a lot of marketing dollars in educating this potential segment through events, webinars, social media campaigns and talks at important industry forums, the customer base was not building and market penetration was not gaining ground. The momentum that was badly needed to push cloud adoption to the next level was also affected by external factors such as the availability of the Internet, regular service outages leading to network disruptions, resistance to change and unclear licensing issues. The company worked hard to reduce these fears, but it had a number of decisions to make to go forward.
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