Complete Case details are given below :
Case Name : Brand Equity
Authors : Chris A. Higgins, Jodie Whelan
Source : Ivey Publishing
Case ID : 910E23
Discipline : Information Technology
Case Length : 03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A marketing company has collected a large dataset on brand equity for the fast-food and travel sectors. They have come up with their way of measuring “brand equity.” Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.
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