Higgins

Case Solution for Brand Equity

Complete Case details are given below :

Case Name :      Brand Equity
Authors :           Chris A. Higgins, Jodie Whelan
Source :             Ivey Publishing
Case ID :            910E23
Discipline :        Information Technology
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A marketing company has collected a large dataset on brand equity for the fast-food and travel sectors. They have come up with their way of measuring “brand equity.” Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.
 
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Case Solution for Generational Differences and Work Values

Complete Case details are given below :
Case Name :      Generational Differences and Work Values
Authors :           Chris A. Higgins
Source :             Ivey Publishing
Case ID :            W12142
Discipline :        Organizational Behavior
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A consultant had been asked by multiple clients for advice on how to manage generational differences in the workplace. According to experts in the area of generational differences, generations are defined by the watershed events and conditions that individuals are exposed to in their formative years. These experts believed that these common events and conditions shape individuals’ attitudes, which in turn influence their core beliefs and work values. The consultant, like many others, felt that generational differences were overhyped in the literature. Nevertheless, her client wanted answers and she set out to find them by collecting a dataset on work values.The dataset contained over 1,000 responses across the four generations (Veterans, Boomers, Gen X, Gen Y). It also contained enough responses to deal with the question of whether there were three sub-generations of Boomers.
 
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Case Solution for Understanding Political Polls

Complete Case details are given below :
Case Name :      Understanding Political Polls
Authors :           Chris A. Higgins
Source :             Ivey Publishing
Case ID :            907C33
Discipline :        General Management
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case examines the interpretation of political polls. It discusses margin of error, confidence intervals and the relationship between sample size and margin of error. An Excel spreadsheet is included, Ivey product # 7B07E016, to help students understand the concepts.
 
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Case Solution for PGA Golf: Is Sunday Made for TV?

Complete Case details are given below :
Case Name :      PGA Golf: Is Sunday Made for TV?
Authors :           Chris A. Higgins
Source :             Ivey Publishing
Case ID :            W12284
Discipline :        General Management
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Two avid golfers were having a debate over whether scores were lower on Sundays. One of the golfers believed that courses were made easier on Sunday for viewers who wanted to see low scores. The other golfer countered that all the pressure on the golfers on Sunday would surely raise their scores and, in fact, the television coverage would make things worse. Using a dataset from the 2011 season, various questions about golfers and golf tournament can be addressed. These include: Are scores different from the first day to the last day? Are scores different across the four rounds? Are young people doing better than those who are older? Do long hitters have lower scores? How important is driving accuracy in determining one’s score? Do people putt for dough and drive for show? The dataset is available from the case author. The dataset contains over 1,000 responses across the four generations (Veterans, Boomers, Gen X, Gen Y). It also contains enough responses to deal with the question of whether there were three sub-generations of Boomers.
 
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Case Solution for Women and Children First on the Titanic

Complete Case details are given below :
Case Name :      Women and Children First on the Titanic
Authors :           Chris A. Higgins, Crystal Ji
Source :             Ivey Publishing
Case ID :            W13259
Discipline :        General Management
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The sinking of the Titanic in April 1912, with more than 1,500 lives lost, can be used to conduct interesting statistical analyses. Demographic information on the passengers includes age, gender, passenger class and point of embarkation. Both crosstabulations and logistic regression tables based on an available dataset provide interesting results about gender and class distinctions in place at that time in history.
 
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Case Solution for Wiley International

Complete Case details are given below :
Case Name :      Wiley International
Authors :           Robert Higgins, Paul M. Bishop, Stephen Sapp
Source :             Ivey Publishing
Case ID :            906N01
Discipline :        Finance
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president of a U.S.-based multinational company must reach a decision regarding a $13 million capital expenditure proposal from the firm’s Brazilian division. The proposal is of particular interest because it is considered to be a test case in the development of a process to evaluate foreign currency-based investment proposals companywide. The vice-president’s objective is to establish a process to measure the relative economic attractiveness of investment proposals worldwide, regardless of the currencies in which these proposals are initially assessed.
 
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Case Solution for Viadrome

Complete Case details are given below :
Case Name :      Viadrome
Authors :           Chris A. Higgins, David Wiskel
Source :             Ivey Publishing
Case ID :            907E15
Discipline :        Finance
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case looks at an in-house experiment conducted by a plant manager to determine whether his quality control machines are functioning properly. The case can be used to help students understand the concept of variation and sources of variation. It is also useful for illustrating the effective use of descriptive statistics, single sample tests, paired tests and their non-parametric equivalents.
 
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Case Solution for MBA Starting Salaries

Complete Case details are given below :
Case Name :      MBA Starting Salaries
Authors :           Chris A. Higgins
Source :             Ivey Publishing
Case ID :            W12307
Discipline :        Accounting
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Every year MBA programs across the country advertise for prospective students. They promote the academic excellent of their programs, the uniqueness of their offerings, the quality of their faculty and a variety of other factors. In a competitive market, the goal is to attract the brightest and the best. Many schools claim that graduates of their programs will see large salaries on graduation. This is clearly a very important part of many students’ decision criteria. In fact, the Financial Times rating of MBA programs uses graduates’ salaries as a large component of their rating system. A student has access to the salary data from a prominent MBA school in North America. She sits down to analyze the data and see what factors are associated with higher salaries.
 
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