Complete Case details are given below :
Case Name : Jabwood International: The Risky Business of Expanding East
Authors : Marina Apaydin, Rami Jabado, Hiba Obeid, Balsam Danhash
Source : Ivey Publishing
Case ID : W12320
Discipline : International Business
Case Length : 17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Jabwood, a wood trading company with four branches in Lebanon owned by the Jabado family, is contemplating international expansion into new markets – specifically, Saudi Arabia and China – to compensate for a decline in revenues. This case examines the macroeconomic environment of Lebanon, China and Saudi Arabia as well as the wood industry in those countries. The characteristics of a successful international expansion are considered. In addition to identifying the criteria of attractiveness for each country, the case requires a decision on a market entry strategy that would ensure a successful expansion for the company. Given the risks and tradeoffs in each country, Jabwood has to decide whether it should expand in either market or both and on the mode of entry it should adopt to increase its chances of success.
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