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Hisense-Hitachi Joint Venture: Expanding in Southeast Asia Case Solution

Case Solution & Analysis for Hisense-Hitachi Joint Venture: Expanding in Southeast Asia by Paul W. Beamish, Su Liu.

Complete Case details are given below :

Case Name : Hisense-Hitachi Joint Venture: Expanding in Southeast Asia

Authors : Paul W. Beamish, Su Liu

Source : Ivey Publishing

Case ID : 9B16M220 / W16862

Discipline : General Management

Case Length : 08 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

Before re-entering the Southeast Asian market in 2015, the Hisense-Hitachi joint venture mainly used the well known Hitachi brand to explore overseas markets. After the JV had accumulated enough capacity to adopt a product differentiation strategy, they decided to treat the Hisense brand as the focal brand in Southeast Asia and adopted a series of distribution strategies that differed from what they had used to sell Hitachi branded products elsewhere. The (B) case provides a basis for discussing target market selection, and the establishment of varying distribution channels (exclusive vs non-exclusive agents) in different countries. This case can be used with Hisense-Hitachi Joint Venture (A): Expanding Internationally.

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Case Solution for Jabwood International: The Risky Business of Expanding East

Complete Case details are given below :

Case Name : Jabwood International: The Risky Business of Expanding East

Authors : Marina Apaydin, Rami Jabado, Hiba Obeid, Balsam Danhash

Source : Ivey Publishing

Case ID : W12320

Discipline : International Business

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Jabwood, a wood trading company with four branches in Lebanon owned by the Jabado family, is contemplating international expansion into new markets – specifically, Saudi Arabia and China – to compensate for a decline in revenues. This case examines the macroeconomic environment of Lebanon, China and Saudi Arabia as well as the wood industry in those countries. The characteristics of a successful international expansion are considered. In addition to identifying the criteria of attractiveness for each country, the case requires a decision on a market entry strategy that would ensure a successful expansion for the company. Given the risks and tradeoffs in each country, Jabwood has to decide whether it should expand in either market or both and on the mode of entry it should adopt to increase its chances of success.

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Case Solution for Beiersdorf AG: Expanding Nivea’s Global Reach

Complete Case details are given below :

Case Name : Beiersdorf AG: Expanding Nivea’s Global Reach

Authors : Paul W. Beamish, Vanessa Hasse

Source : Ivey Publishing

Case ID : W13017

Discipline : Strategy

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2012, two years after a major restructuring project had begun at German skin care producer Beiersdorf, the process was still ongoing. The new chief executive officer (CEO) inherited several challenges from his predecessor, including the difficult implementation of the new transnational strategy, opposition from employees and the work council, and ineffective market-entry strategies (especially in China). Strong competitors and a slow rate of economic recovery in Beiersdorf’s main markets provided additional complexity. Questions remained about how the new CEO should address the ongoing challenges facing the company.

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Case Solution for I-Star: Expanding in North America

Complete Case details are given below :

Case Name : I-Star: Expanding in North America

Authors : William Wei, Yang Xiaohua, Roger Chen, Kimberley Howard, Stanley Kwong

Source : Ivey Publishing

Case ID : W12132

Discipline : General Management

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The president of I-Star America, Inc. and vice-president of I-Star Corporation reflected on the success of I-Star in the Chinese and Japanese IT markets and the challenges of increasing market share in North America, one of the largest markets in the world. I-Star was expected to grow about 30 per cent in the next few years, and the president considered whether the strategy used in Japan could be applied to North America. Many Chinese firms that experienced success in China were less successful in international (western) markets for a host of reasons, including failure to adapt business processes and products to the new market and the perception that Chinese goods and services might be of lower quality. The president believed that I-Star’s past and future success relied on the company’s ability to innovate in creating value for its customers. He believed that with the right strategy I-Star could generate revenues of US$50-100 million and build up a cadre of more than 200 employees in the software and services division in North America. How could I-Star increase its brand awareness and presence in North America to best achieve these goals?

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Case Solution for Cottle-Taylor: Expanding the Oral Care Group in India

Complete Case details are given below :

Case Name : Cottle-Taylor: Expanding the Oral Care Group in India

Authors : John A. Quelch, Alisa Zalosh

Source : HBS Brief Cases

Case ID : 4350

Discipline : International Business

Case Length : 13 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern oral-care products in India. Her boss, the VP of Marketing, believes her forecast is too conservative and suggests spending more money on promotions to boost sales by 30%. Patel must develop a new plan to meet this higher growth rate by increasing the advertising budget and revising the distribution of the budget across three targeted advertising messages. She must also consider the regional challenges within India between rural and urban consumers and their willingness to adopt a modern approach to dental care. Students must build a projected income statement and consider the effects of increasing the advertising budget and changing the product mix in favor of higher margin toothbrushes.

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Case Solution for The Journey West: Expanding a Chinese Business to the U.S.

Complete Case details are given below :

Case Name : The Journey West: Expanding a Chinese Business to the U.S.

Authors : Donna Kelley, Zhu Hengyuan

Source: Babson College

Case ID: BAB250

Discipline : General Management

Case Length : 15 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Abstract: Fan Ye has opened a U.S. sales office for the company his father founded in China: Suns International, a manufacturer of electronic switches. While competition in China was based almost solely on cost, Fan knew this would not be enough to break into the U.S. market-particularly in Suns’ industry, where the cost of failure was high. Consequently, he decided to obtain the certifications needed to ensure Suns’ product would meet U.S. standards. This gamble paid off as Suns attracted OEM customers like Honeywell and Otis Elevator. A main issue and decision point in the case is triggered by Suns taking over the exclusive supply of foot switches to Grainger, a major electronics catalog. ProSwitch, a U.S.-based family business that lost the Grainger account to Suns, has asked to meet with Fan, presumably to talk about a possible cooperative relationship. Fan must now decide whether to compete or cooperate with ProSwitch and what approach to take in the meeting.

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