Case Name :      Bloom The Flower Co.

Authors :           Larry Menor, Jacob Cho

Source :             Ivey Publishing

Case ID :            904D22

Discipline :        Service Management

Case Length :    19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

With the hope of changing the way Canadians think about purchasing flowers, the owner of Bloom the Flower Co. recognized the importance of the “Wow!” factor and the European florist model in her design of Bloom. Opened in 2002, the Toronto-based florist was continually stocked with a unique array of exotic, cut flowers for everyday purchase or individual or corporate events. Bloom’s service delivery was based on a friendly, welcoming, and laid-back approach that focuses on providing meaningful solutions to an individual’s floral needs. Bloom’s success did not go unnoticed, as several additional younger and hipper floral shops started in the area since Bloom’s opening. A number of business and service management issues must be addressed for Bloom to grow.