Complete Case details are given below :
Case Name : Growing the Online Portal of Business Fundas
Authors : Arpan Kumar Kar
Source : Ivey Publishing
Case ID : W14761
Discipline : Information Technology
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Business Fundas, a portal that publishes educational business and management articles, is situated within the electronic publishing industry, which has many players and is highly fragmented. The start-up company faces many challenges in its efforts to position itself for growth and to take advantage of various innovative value propositions and business models. The senior managers hope to gain insights into user-specific trends through the use of data analytics.
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