Complete Case details are given below :
Case Name : Superb Trucks LP: How to Conduct a Field Experiment
Authors : Mansur Khamitov, Jodie Whelan, Matthew Thomson
Source : Ivey Publishing
Case ID : W15186
Discipline : Marketing
Case Length : 08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company’s trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experiment? How can these considerations affect interpretation of study findings and inform business decisions?
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