Conduct

Case Solution for Superb Trucks LP: How to Conduct a Field Experiment

Complete Case details are given below :

Case Name :      Superb Trucks LP: How to Conduct a Field Experiment
Authors :           Mansur Khamitov, Jodie Whelan, Matthew Thomson
Source :             Ivey Publishing
Case ID :           W15186
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company’s trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experiment? How can these considerations affect interpretation of study findings and inform business decisions?
 
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Case Solution for Hewlett-Packard and a Common Supplier Code of Conduct

Complete Case details are given below :
Case Name :      Hewlett-Packard and a Common Supplier Code of Conduct
Authors :           Anne T. Lawrence
Source :             North American Case Research Association (NACRA)
Case ID :            NA0019
Discipline :        Business Ethics
Case Length :    07 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Should Hewlett-Packard cooperate with other firms in the electronics industry to develop a common code of conduct for suppliers? HP, a leading provider of personal computing, imaging, and printing products, had developed a comprehensive set of labor, environmental, and human rights standards for its suppliers. However, the company remained concerned about its reputational vulnerability and lack of supplier compliance. Ken Larson, HP’s Manager of Corporate Social Responsibility, considered whether the company could best advance its interests through industry collaboration on a common code of conduct.

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