Case Name :      This Bud’s for Who? The Battle for Anheuser-Busch

Authors :           Yiorgos Allayannis, Gerry Yemen, Mary English, Paul Voorhees

Source :             Darden School of Business

Case ID :           UV6934

Discipline :        Finance

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The Anheuser-Busch InBev case represents a major cross-border M&A transaction. Because the material covers a large, well-known transaction involving food and beverage companies, students can focus on both the strategic rationale behind the transaction as well as understand the various valuation issues associated with any M&A deal-including some specific to cross-border M&A, such as currency conversion of foreign sales. The material includes both student and instructor spreadsheets.