Complete Case details are given below :
Case Name : The Commerce Tavern
Authors : Phillip E. Pfeifer, Sherwood C. Frey
Source : Darden School of Business
Case ID : UV0577
Discipline : Finance
Case Length : 09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of the Commerce Tavern is considering the possibility of changing his long-standing policy of not accepting credit-card charges from his clients. His decision is complicated by the presence of two key uncertainties: a contingent bank-fee schedule and several nonquantifiable effects. The case can serve to reinforce the tools of decision analysis, discounted cash flows, and sensitivity analysis and to explore the role of decision analysis in the decision-making process.
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