Complete Case details are given below :
Case Name : The Independent Adviser for Vanguard Investors
Authors : Phillip E. Pfeifer
Source : Darden School of Business
Case ID : UV0311
Discipline : Finance
Case Length : 09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director of marketing and operations for a financial newsletter must deal with a host of issues that surround the practice of renting mailing lists and soliciting new subscribers by direct mail. The case can be used to introduce the concept and calculation of customer lifetime value.
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