Complete Case details are given below :
Case Name : Alfin Fragrances, Inc.
Authors : Casey S. Opitz, Robert F. Bruner
Source : Darden School of Business
Case ID : UV0211
Discipline : Finance
Case Length : 17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Primarily an exercise in quantitative techniques-financial forecasting and simple equity valuation-this case also presents issues related to decision-making and judgments in forecasting, and handling ethical concerns. In February 1986, Alfin, an importer and marketer of perfumes, introduced a skin cream with certain purported medicinal qualities to reduce wrinkles. The product is considered a major breakthrough as an over-the-counter therapy and offers huge potential sales. Students must estimate Alfin’s funding needs as a result of that growth, decide whether those needs should be financed with debt or equity, and determine the value of its common stock.
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