Fragrances

Case Solution for Alfin Fragrances, Inc.

Complete Case details are given below :

Case Name :      Alfin Fragrances, Inc.
Authors :           Casey S. Opitz, Robert F. Bruner
Source :             Darden School of Business
Case ID :           UV0211
Discipline :        Finance
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Primarily an exercise in quantitative techniques-financial forecasting and simple equity valuation-this case also presents issues related to decision-making and judgments in forecasting, and handling ethical concerns. In February 1986, Alfin, an importer and marketer of perfumes, introduced a skin cream with certain purported medicinal qualities to reduce wrinkles. The product is considered a major breakthrough as an over-the-counter therapy and offers huge potential sales. Students must estimate Alfin’s funding needs as a result of that growth, decide whether those needs should be financed with debt or equity, and determine the value of its common stock.
 
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Case Solution for Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)

Complete Case details are given below :

Case Name :       Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)
Authors :            John A. Quelch, Lisa D. Donovan
Source :              HBS Brief Cases
Case ID :            4550
Discipline :        Marketing
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent — and possibly separating it from the trusty “umbrella brand” that comprises Flare’s other scents; the other involves deepening Flare’s penetration into the drugstore channel. In Patterson’s view, the firm can pursue the first opportunity, the second, or both — but it must do something . In helping Patterson to assess the opportunities, the marketing team must consider a wide range of factors, including brand management, consumer demographics, and positioning and pricing issues. The case requires students to complete a quantitative assignment as part of case analysis.Key topics include product line management, product positioning, and new product launch.
 
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