Complete Case details are given below :
Case Name : Flex Technology
Authors : Yael Grushka-Cockayne, Robert I Carraway, Travis Sorenson
Source : Darden School of Business
Case ID : UV6867
Discipline : General Management
Case Length : 10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
After years of development, William Krause knew that 2014 was the year to “go big or go home.” His Flexible Herbert Screw, a medical device intended to support the healing of fractured collarbones (clavicles), was ready for launch, and he had accumulated the necessary cash?$1 million by his reckoning?needed to comfortably see him through the start-up phase. Although evidence in favor of the invasive device was still inconclusive, other key players were now entering the space with remarkably similar technologies.
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