Case Name :      Flex Technology

Authors :           Yael Grushka-Cockayne, Robert I Carraway, Travis Sorenson

Source :             Darden School of Business

Case ID :           UV6867

Discipline :        General Management

Case Length :    10 pages

Plagiarism : NO (100% Original work)

After years of development, William Krause knew that 2014 was the year to “go big or go home.” His Flexible Herbert Screw, a medical device intended to support the healing of fractured collarbones (clavicles), was ready for launch, and he had accumulated the necessary cash?$1 million by his reckoning?needed to comfortably see him through the start-up phase. Although evidence in favor of the invasive device was still inconclusive, other key players were now entering the space with remarkably similar technologies.