Case Solution & Analysis for HCL Technologies: Pushing the Billion-Dollar Website by Apurva Chamaria, Gaurav Kakkar, Vidya Raghavan.
Complete Case details are given below :
Case Name : HCL Technologies: Pushing the Billion-Dollar Website
Authors : Apurva Chamaria, Gaurav Kakkar, Vidya Raghavan
Source : Ivey Publishing
Case ID : 9B16A053 / W16673
Discipline : Marketing
Case Length : 21 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, India’s HCL Technologies emerged as one of just eight 21st-century listed technology companies in the world to surpass US$1 billion in net profits, $5 billion in revenue, and $15 billion in market capitalization. When most companies were using their websites as online information pages, HCL Technologies converted its legacy website into an effective lead-generation vehicle. Within one year of implementation, the website began generating a lead funnel worth $1 billion. HCL Technologies used its updated website to implement various strategies to ensure effective lead generation, revenue generation, and site-traffic generation. Over time, the website evolved into a driver for thought leadership for the business and its customers.
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