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HCL Technologies: Pushing the Billion-Dollar Website Case Solution

Case Solution & Analysis for HCL Technologies: Pushing the Billion-Dollar Website by Apurva Chamaria, Gaurav Kakkar, Vidya Raghavan.

Complete Case details are given below :

Case Name :      HCL Technologies: Pushing the Billion-Dollar Website
Authors :           Apurva Chamaria, Gaurav Kakkar, Vidya Raghavan
Source :              Ivey Publishing
Case ID :           9B16A053 / W16673
Discipline :        Marketing
Case Length :    21 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, India’s HCL Technologies emerged as one of just eight 21st-century listed technology companies in the world to surpass US$1 billion in net profits, $5 billion in revenue, and $15 billion in market capitalization. When most companies were using their websites as online information pages, HCL Technologies converted its legacy website into an effective lead-generation vehicle. Within one year of implementation, the website began generating a lead funnel worth $1 billion. HCL Technologies used its updated website to implement various strategies to ensure effective lead generation, revenue generation, and site-traffic generation. Over time, the website evolved into a driver for thought leadership for the business and its customers.
 
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Case Solution for The Obamacare Website

Complete Case details are given below :
Case Name :      The Obamacare Website
Authors :           Derrick Neufeld, Ning Su, Brad Evans
Source :             Ivey Publishing
Case ID :            W14026
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In October 2013, the Health and Human Services Secretary of the United States is tasked with making decisions about a website project, Healthcare.gov, that is a critical component in delivering the Affordable Care Act, or “Obamacare,” to the American people. The act is a cornerstone but controversial policy of the Obama administration aimed at increasing access to health care services by providing health insurance to uninsured Americans. Unfortunately, the project is over budget and late. Forced to roll out before it is ready because of political considerations, the website crashes, causing anger and frustration for users unable to sign on or get information about the program. Because the act never really had the support of Republican Party representatives, the failure of the website stokes a political storm that appears to have more to do with reopening a debate in the media about Obamacare than it does with the website launch issues. Also in the spotlight is CGI, a technology company headquartered in Canada that is responsible for the overall design, development and execution of the project.
 
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