Case Name :      HCL Technologies: Pushing the Billion-Dollar Website

Authors :           Apurva Chamaria, Gaurav Kakkar, Vidya Raghavan

Source :              Ivey Publishing

Case ID :           9B16A053 / W16673

Discipline :        Marketing

Case Length :    21 pages

Plagiarism : NO (100% Original work)

In 2014, India’s HCL Technologies emerged as one of just eight 21st-century listed technology companies in the world to surpass US$1 billion in net profits, $5 billion in revenue, and $15 billion in market capitalization. When most companies were using their websites as online information pages, HCL Technologies converted its legacy website into an effective lead-generation vehicle. Within one year of implementation, the website began generating a lead funnel worth $1 billion. HCL Technologies used its updated website to implement various strategies to ensure effective lead generation, revenue generation, and site-traffic generation. Over time, the website evolved into a driver for thought leadership for the business and its customers.