Case Solution & Analysis for Bank Audi: Leading through Sustainability by Dima Jamali.
Complete Case details are given below :
Case Name : Bank Audi: Leading through Sustainability
Authors : Dima Jamali
Source : Ivey Publishing
Case ID : 9B16M168 / W16657
Discipline : General Management
Case Length : 11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Bank Audi, a leading financial institution, was founded in Lebanon in 1830 and, over the years, had been engaged in various forms of philanthropic, charitable giving embodying its responsibility towards its various stakeholders. The head of the corporate social responsibility (CSR) unit faced a prominent decision. How could the bank consolidate its CSR efforts-which had taken a largely philanthropic approach, especially between 2010 and 2012-in the context of a coherent strategy that built on the assessment of aspects that were material and critical to both the bank and its key stakeholders? Setting the bank’s CSR priorities would serve as the basis of a coherent CSR strategy for Bank Audi.
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