Case Name :      Audible.com

Authors :           Charlene Zietsma, Ken Mark, Jordan Mitchell

Source :             Ivey Publishing

Case ID :            904M25

Discipline :        Strategy

Case Length :    20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Audible Inc. is one of the largest providers of audio content, such as books, magazines, and newspapers. The company has a large “library” of hours of content; strong alliances with partners, including Microsoft, Amazon, and Random House; and a growing customer base. But the company has lost money since it began. The chief executive officer and chief financial officer must decide how to raise funds to keep the company going while maintaining its partner and customer relationships.