Bansal

Case Solution for Trojan Technologies, Inc.: The China Opportunity

Complete Case details are given below :

Case Name : Trojan Technologies, Inc.: The China Opportunity

Authors : Pratima Bansal, Paul W. Beamish, Ruihua Jiang

Source : Ivey Publishing

Case ID : 99M028

Discipline : General Management

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The senior market associate of Trojan Technologies reflected on the water shortages anticipated in developing countries created by their explosive economic growth. Trojan sold water disinfecting equipment, and the senior market associate’s job was to find new areas for growth. China was particularly intriguing because it had as much water as Canada, but 40 times the population, and its economic boom would further stress current water resources. Trojan had set growth hurdles of 30% per year, and it needed new markets to reach that objective. The task in new market development was to determine whether Trojan should enter China and, if so, when, where, and how. The associate knew little of China: how decisions were made for water disinfecting equipment, whether Trojan’s patents would be protected, and what level of resources would be required. The vice president of new business development wanted to see recommendations within the month.

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Case Solution for DaimlerChrysler: Post-Merger News

Complete Case details are given below :

Case Name : DaimlerChrysler: Post-Merger News

Authors : Pratima Bansal, Doug Airey, Andy Gepp, Cathy Harris, Yves Menard

Source : Ivey Publishing

Case ID : 903M49

Discipline : General Management

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Daimler-Benz AG, a large automobile manufacturer in Europe, and the Chrysler Corporation, one of the Big Three auto makers in North America, merged to create DaimlerChrysler. On the surface, everything seemed to be going as planned. In reality, all was not well. Organizational changes, conflicting information, and doubts about the future structure of the company resulted in the departure of numerous Chrysler employees, including many mid-level managers and engineers. While initially amalgamated into Daimler, the Chrysler Group ended up as one of three separate automotive divisions. In 2001, DaimlerChrysler recorded a $1.2 billion loss in operating profit (before one-time effects). Estimates for 2002 called for a break-even result, but the company was facing a $9 billion lawsuit filed by the 5th largest shareholder, who claimed that Daimler had deceived investors by touting the venture as a merger of equals.

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Case Solution for Mearl Oil Co.: Environmental Impact Targets (A)

Complete Case details are given below :

Case Name : Mearl Oil Co.: Environmental Impact Targets (A)

Authors : Tima Bansal, Tom Ewart

Source : Ivey Publishing

Case ID : 905M18

Discipline : General Management

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Mearl Canada Ltd. does not want to implement Mearl Oil Co.’s environmental impact targets because, in Mearl Canada’s opinion, the targets create an extra layer of regulation for considerable cost and negligible benefit. Mearl’s position is that all Mearl worldwide operations must adopt these performance standards to allow the company to make operational its stated environmental policy. Each party has an opportunity to make its case at the International Environmental Group meeting, which will decide whether Mearl Canada may deviate from the environmental impact target and continue with its own homegrown environmental management system and standards. Written from the perspective of the manager of Mearl Oil’s Support System, Environmental.

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Case Solution for Google’s Way – Don’t Be Evil

Complete Case details are given below :

Case Name : Google’s Way – Don’t Be Evil

Authors : Pratima Bansal, Marlene La Ber

Source : Ivey Publishing

Case ID : 907M67

Discipline : General Management

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Wall Street’s darling, Google Inc., offered more than a pretty financial picture. Poverty, communicable diseases and climate change – some of the world’s largest problems – were also key interests of Google’s cofounders. By applying innovation and significant resources, Google’s cofounders hoped that their efforts in these areas would one day eclipse Google itself in worldwide impact. On February 22, 2006, Google Inc. announced the appointment of an executive director of the newly created Google.org. With one per cent of Google Inc.’s equity and profit as seed money, Google.org’s mandate was to address climate change, global public health, economic development and poverty. Although charity by successful entrepreneurs was not unusual, this press release signaled a new organizational form, a for-profit philanthropic company. The new executive director’s task ahead was unprecedented. How could he leverage the company’s for-profit status to make the biggest impact possible with the resources trusted to Google.org? What decision-making criteria should be used for strategic investments? How would he measure Google.org’s success?

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Case Solution for Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology

Complete Case details are given below :

Case Name : Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology

Authors : Pratima Bansal, Ryan Maund

Source : Ivey Publishing

Case ID : 901M03

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Glegg Water Co. is an international company that specializes in customizing premanufactured components into full industrial water treatment systems. In the early 1990s, the water treatment industry had introduced a process that removes charged particles from water used in industrial applications. This technology was superior to resin technology because it was more environmentally sound and more reliable. However, its applications were limited to low water flows. Glegg, through its development of the E-Cell, refined the technology, making it available to high water flow operations. Despite the clear technological superiority, Glegg was finding it difficult penetrating the market. The CEO must develop a strategy and marketing plan that will make E-Cell the industry standard.

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