Bartlett

Case Solution for United Cereal: Lora Brill’s Eurobrand Challenge
Complete Case details are given below :
Case Name :      United Cereal: Lora Brill’s Eurobrand Challenge
Authors :           Christopher A. Bartlett, Carole Carlson
Source :             HBS Brief Cases
Case ID :            4269
Discipline :        International Business
Case Length :    10 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The case focuses especially on two important decisions facing Brill: Should Healthy Berry Crunch become the company’s first Eurobrand and be introduced in a coordinated manner Europewide? And, from an organizational perspective, should she create Eurobrand Teams to implement her proposed Eurobrand concept?
 
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Case Solution for Levendary Cafe: The China Challenge
Complete Case details are given below :
Case Name :      Levendary Cafe: The China Challenge
Authors :           Christopher A. Bartlett, Arar Han
Source :             HBS Brief Cases
Case ID :            4357
Discipline :        International Business
Case Length :    13 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Café, a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the company’s major expansion into China is moving too far from Levendary’s well-defined concepts of store design and menu. Organizationally, Foster has been frustrated by the apparent unwillingness of Louis Chen, president of Levendary China, to conform to the company’s planning and reporting processes. Meanwhile, financial evidence shows that Chen’s efforts have produced strong results and suggests that he knows China far better than U.S headquarters does. The entrepreneurial Chen has resisted attempts by Foster and others to discuss corporate plans for China. As Foster flies to China to meet with Chen she faces a decision that will determine the future of Levendary China and perhaps the entire globalization effort: can she manage Chen at all, and if so, how?
 
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Case Solution for Kent Chemical: Organizing for International Growth
Complete Case details are given below :
Case Name :      Kent Chemical: Organizing for International Growth
Authors :           Christopher A. Bartlett, Laura Winig
Source :             HBS Brief Cases
Case ID :            4409
Discipline :        International Business
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align his business with its U.S.-based parent company. With a global expansion strategy placing increasing demands on his organization, a divide forming between Kent’s core business and its growth markets, and a global recession looming, Morales knows this time his plan has no room for error.
 
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Case Solution for Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy (Brief Case)
Complete Case details are given below :
Case Name :      Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy (Brief Case)
Authors :           Christopher A. Bartlett, Benjamin H. Barlow
Source :             HBS Brief Cases
Case ID :            4199
Discipline :        General Management
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC (heating, ventilation, and air conditioning) industry, with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously Clayton’s successful country manager for the U.K., has been asked to take over the Italian subsidiary, which has recently been struggling on several fronts. Arnell must juggle the strategic objectives of his manager (the head of Clayton Europe) and of the firm’s Wisconsin-based CEO while overseeing the day-to-day activities of the business in this new setting. Many of Arnell’s challenges derive from his dual responsibilities of handling manufacturing as well as sales of Clayton products in his new home country.
 
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Case Solution for Applied Research Technologies, Inc.: Global Innovation’s Challenges
Complete Case details are given below :
Case Name :      Applied Research Technologies, Inc.: Global Innovation’s Challenges
Authors :           Christopher A. Bartlett, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4168
Discipline :        General Management
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration Unit manager, who must decide whether to request $2 million in project funding from the divisional vice president, Cynthia Jackson. Similar Filtration projects have failed twice before, damaging the credibility of the Filtration Unit and Vyas personally. Jackson has recently been challenged to turn around or shut down the unit. Students must determine a strategy from the perspectives of both a unit manager and a division VP. This two-tier focus provides the opportunity to analyze the management decision process at different levels of the organization. Topics include empowerment, project management, and managing innovation. Topics Include: Managing Innovation, International Business, Organizational Behavior, Empowerment, Teams, Corporate Culture, Entrepreneurship, Project Management, Delegation, Corporate Strategy, and Diversified Technology.
 
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