Bean

Case Solution for Beyond the Bean
Complete Case details are given below :
Case Name :      Beyond the Bean
Authors :           Elizabeth M.A. Grasby, David House
Source :             Ivey Publishing
Case ID :            W1321
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.
 
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Case Solution for Spruce Lawn Farms: The IP Bean Opportunity
Complete Case details are given below :
Case Name :      Spruce Lawn Farms: The IP Bean Opportunity
Authors :           Mark B. Vandenbosch, Ron Anderson
Source :             Ivey Publishing
Case ID :            W14001
Discipline :        Finance
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner/operator of Spruce Lawn Farms, a cash crop farm located near London, Ontario, was thinking of expanding his operation to include identity-preserved soybeans and a grain dryer. The farm had been in operation for 12 years and consisted of 650 acres of owned land with plans to increase this through renting neighbouring fields to 2,000 acres by 2015. Current crops included genetically modified winter wheat, corn and soybeans, but given the growing backlash against genetically modified foods in Europe and Asia, he was considering adding certified identity-preserved soybeans as well. His back-of-the-envelope calculations seemed to indicate that the venture would pay off. However, when he approached his financial institution for a loan, they were concerned about how the new venture would change the farm’s financial structure.
 
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