Case Name :      Boman Communications

Authors :           John S. Haywood-Farmer, Erika Lundholm

Source :             Ivey Publishing

Case ID :            9906D16

Discipline :        General Management

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The owner and founder of Boman Communications was proud of the company’s business concept, which utilized technology to allow flexibility and efficiency in the production of marketing materials. However, despite this strategic advantage, the company had been unable to attract more than one large client. More importantly, recent events had led the owner to believe that many of his own employees did not understand the company’s business concept. If they did not understand the company’s business concept, how could they sell it to customers? Boman knew he had to address these issues soon but was unsure how to do so.