Complete Case details are given below :
Case Name : Zero, Brammo and the Electric Motorcycle Industry
Authors : Stewart Thornhill, Fei Zhu
Source : Ivey Publishing
Case ID : W11551
Discipline : General Management
Case Length : 15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The features of zero emissions, light weight, high efficiency, low energy cost, and almost zero pollution contribute to the increasing popularity of electric motorcycles and a substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which although positioning its products differently from Zero, adopted a similar international growth strategy. How could the chief executive officer of Zero position its products so that Zero would be able to offer a unique value proposition and establish clear dominance in the electric motorcycle industry?
Click Here to place your order
OR
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
Cordially,
Case Solutions Hub
Case Solutions Hub 