Case Name :      Northern Drilling Inc.: The Mond Nickel Contract Decision – A Tactical Dilemma in a Growth Strategy

Authors :           Michael Taylor, Robert Bremner

Source :             Ivey Publishing

Case ID :            W12137

Discipline :        Marketing

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Northern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern’s biggest client, Noranda Nickel, is seeing poor geological results on a job in the same area. Northern’s management needs to decide whether to incur additional costs and leave a capacity cushion in an effort to maintain its excellent relationship with its current client, or whether it should instead utilize the drills on the new job. The primary issue facing Northern’s management is whether Northern can handle the new contract, both financially and technically, without compromising the current job.