Case Name :      Meubles Canadel: Looking Towards the Future

Authors :           Louis Hebert, Mary M. Crossan, Ken Mark

Source :             Ivey Publishing

Case ID :            901M19

Discipline :        Strategy

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Canadel is Canada’s leading manufacturer of casual dining room furniture. Following Canadel’s entry into the U.S. market in 1992, sales had multiplied eight-fold and were expected to reach $125 million in 2000. The three brothers that made up the company’s top management team were discussing recent sales results and future orientation of the firm. Questions that surfaced included growth in existing and new markets and competition from established industry giants and new upstarts. The brothers were determined to assess these opportunities and threats in the upcoming weeks.