Challenge

Case Solution for Bergerac Systems: The Challenge of Backward Integration

Complete Case details are given below :

Case Name : Bergerac Systems: The Challenge of Backward Integration

Authors : David A. Garvin, Sunru Yong

Source : HBS Brief Cases

Case ID : 4381

Discipline : Operations Management

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal patients in the office instead of sending them to outside laboratories. OmniVue is easy to operate and produces highly reliable results using a proprietary cartridge for holding the blood specimen during the analysis. Sales of these single-use cartridges are an important part of the revenue stream for the product line. The firm relies on two outside suppliers for the plastic components of the cartridges. The CEO is concerned about inconsistent delivery from the cartridge suppliers which have resulted in shortages and stock-outs. To address the supply chain problems, the CEO considers acquiring one of the suppliers, GenieTech, while the director of planning proposes building the required capabilities within the company’s existing manufacturing facilities. Students must perform a quantitative and qualitative analysis of a “make vs. buy” decision while considering expected production capacities, market forecasts, and the company’s overall sourcing strategy.

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Case Solution for Manchester Products: A Brand Transition Challenge

Complete Case details are given below :

Case Name : Manchester Products: A Brand Transition Challenge

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4043

Discipline : Marketing

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan’s Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of PLFD has been the name of the company founder — arguably the premiere name in high-end fashion and accessories, and a true lifestyle brand. However, Manchester has acquired rights to use the Paul Logan brand name for only three years. Jason Adams, VP of Marketing for Manchester, is responsible for designing a plan to transition the brand from the Paul Logan name to Manchester. He must develop the optimal timing and sequencing of the brand transition, assess the implications, and establish the appropriate mix of advertising and promotion programs to support the transition.

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Case Solution for United Cereal: Lora Brill’s Eurobrand Challenge

Complete Case details are given below :

Case Name : United Cereal: Lora Brill’s Eurobrand Challenge

Authors : Christopher A. Bartlett, Carole Carlson

Source : HBS Brief Cases

Case ID : 4269

Discipline : International Business

Case Length : 10 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The case focuses especially on two important decisions facing Brill: Should Healthy Berry Crunch become the company’s first Eurobrand and be introduced in a coordinated manner Europewide? And, from an organizational perspective, should she create Eurobrand Teams to implement her proposed Eurobrand concept?

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Case Solution for Levendary Cafe: The China Challenge

Complete Case details are given below :

Case Name : Levendary Cafe: The China Challenge

Authors : Christopher A. Bartlett, Arar Han

Source : HBS Brief Cases

Case ID : 4357

Discipline : International Business

Case Length : 13 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Café, a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the company’s major expansion into China is moving too far from Levendary’s well-defined concepts of store design and menu. Organizationally, Foster has been frustrated by the apparent unwillingness of Louis Chen, president of Levendary China, to conform to the company’s planning and reporting processes. Meanwhile, financial evidence shows that Chen’s efforts have produced strong results and suggests that he knows China far better than U.S headquarters does. The entrepreneurial Chen has resisted attempts by Foster and others to discuss corporate plans for China. As Foster flies to China to meet with Chen she faces a decision that will determine the future of Levendary China and perhaps the entire globalization effort: can she manage Chen at all, and if so, how?

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