Chen-Bendle

Case Solution for A Couple of Squares: Pricing for the Future (A)

Complete Case details are given below :

Case Name : A Couple of Squares: Pricing for the Future (A)

Authors : Dante Pirouz, Raymond Pirouz, Dina Ribbink, Emily Chen-Bendle

Source : Ivey Publishing

Case ID : W13065

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case 7B13A004 will add to the richness of the conversation.

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Case Solution for A Couple of Squares: E-Commerce Opportunities for Growth (B)

Complete Case details are given below :

Case Name : A Couple of Squares: E-Commerce Opportunities for Growth (B)

Authors : Dante Pirouz, Raymond Pirouz, Dina Ribbink, Emily Chen-Bendle

Source : Ivey Publishing

Case ID : W13066

Discipline : Marketing

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case 7B13A004 will add to the richness of the conversation.

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Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

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Case Solution for MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying

Complete Case details are given below :

Case Name : MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying

Authors : Raymond Pirouz, Emily Chen-Bendle

Source : Ivey Publishing

Case ID : W13279

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

MediaMath is a demand-side platform that provides a single interface from which online media buyers can buy display media advertising from multiple advertising exchanges. The company’s chief executive officer is contemplating the strategic direction of his new business after its first full year of operation. Specifically, he needs to determine which clients he should most actively pursue and how that decision will affect the strategic direction of the business.

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