Complete Case details are given below :
Case Name : Chen Beibei Chooses a Franchise
Authors : John S. Haywood-Farmer, Grace (ChunXia) Geng
Source : Ivey Publishing
Case ID : 905D13
Discipline : Operations Management
Case Length : 07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.
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